Fortaleza será, mais uma vez, o epicentro dos debates mais relevantes sobre moda, comunicação e inovação em agosto. O MaxiModa 2025, evento referência no calendário de eventos do Norte e Nordeste, acaba de anunciar os nomes que compõem sua aguardada programação. Com curadoria de Márcia Travessoni, a 17ª edição do encontro acontece no dia 8 de agosto, no Teatro RioMar, em Fortaleza, reunindo personalidades influentes do mercado nacional e internacional para um dia de conteúdo, inspiração e networking.
Com um line-up que traduz o momento atual da indústria criativa, o MaxiModa 2025 traz ao palco nomes como Ana Paula Passarelli, cofundadora da agência Brunch e uma das principais vozes quando o assunto é marketing de influência no Brasil. Rony Meisler, fundador da icônica marca Reserva e do grupo AR&Co, também integra a programação, trazendo sua visão disruptiva sobre branding, inovação e propósito nos negócios.
A programação se expande para o universo digital com a presença de Yanaê Saldanha, executiva do TikTok que lidera parcerias estratégicas na América Latina e promete provocar reflexões o poder do conteúdo no novo comportamento de consumo.
O luxo e o lifestyle global serão representados por dois nomes de peso: Carlos Ferreirinha, uma das maiores autoridades em mercado premium e ex-presidente da Louis Vuitton Brasil; e o francês Patrick Allais, criador do La Vallée Village – destino de compras de luxo nos arredores de Paris, que compartilha insights sobre varejo de alta performance e experiência do consumidor.
O line-up ainda destaca o talento nordestino com Mari Araripe, fundadora da Twice.brand, que vem ressignificando o activewear com DNA cearense; e Rayssa Thomaz, especialista em marketing de moda digital e criadora da YSSA, marca que traduz tendências em estratégias comerciais e visuais de impacto.
Além das palestras, o MaxiModa mantém sua proposta de ser um hub de conexões, oferecendo ao público uma imersão em ideias, cases e visões que apontam para o futuro do setor.
Os ingressos para o MaxiModa 2025 já estão disponíveis no site oficial do evento: eventos.marciatravessoni.com.br/produto/maxi-moda-2025.
A programação completa será revelada nas próximas semanas.
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A nuclear fusion power plant prototype is already being built outside Boston. How long until unlimited clean energy is real?
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In an unassuming industrial park 30 miles outside Boston, engineers are building a futuristic machine to replicate the energy of the stars. If all goes to plan, it could be the key to producing virtually unlimited, clean electricity in the United States in about a decade.
The donut-shaped machine Commonwealth Fusion Systems is assembling to generate this energy is simultaneously the hottest and coldest place in the entire solar system, according to the scientists who are building it.
It is inside that extreme environment in the so-called tokamak that they smash atoms together in 100-million-degree plasma. The nuclear fusion reaction is surrounded by a magnetic field more than 400,000 times more powerful than the Earth’s and chilled with cryogenic gases close to absolute zero.
The fusion reaction — forcing two atoms to merge — is what creates the energy of the sun. It is the exact opposite of what the world knows now as “nuclear power” — a fission reaction that splits atoms.
Nuclear fusion has far greater energy potential, with none of the safety concerns around radioactive waste.
SPARC is the tokamak Commonwealth says could forever change how the world gets its energy, generating 10 million times more than coal or natural gas while producing no planet-warming pollution. Fuel for fusion is abundant, derived from deuterium, found in seawater, and tritium extracted from lithium. And unlike nuclear fission, there is no atomic waste involved.
The biggest hurdle is building a machine powerful and precise enough to harness the molten, hard-to-tame plasma, while also overcoming the net-energy issue – getting more energy out than you put into it.
“Basically, what everybody expects is when we build the next machine, we expect it to be a net-energy machine,” said Andrew Holland, CEO of the Fusion Industry Association, a trade group representing fusion companies around the globe. “The question is, how fast can you build that machine?”
Commonwealth’s timeline is audacious: With over $2 billion raised in private capital, its goal is to build the world’s first fusion-fueled power plant by the early 2030s in Virginia.
“It’s like a race with the planet,” said Brandon Sorbom, Commonwealth’s chief science officer. Commonwealth is racing to find a solution for global warming, Sorbom said, but it’s also trying to keep up with new power-hungry technologies like artificial intelligence. “This factory here is a 24/7 factory,” he said. “We’re acutely aware of it every minute of every hour of every day.”
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