Com cinco caminhões iluminados e muita festividade, o Shopping Iguatemi Bosque recebe neste sábado (9), a partir das 17h30, a caravana de Natal da Coca-Cola. A caravana percorre todo o país e Fortaleza é uma das cidades escolhidas para celebrar esse momento.
A partir das 18h, a caravana vai sair do shopping, e dará início ao trajeto que percorrerá as principais avenidas da cidade com paradas na Praça Portugal, AV. Beira-Mar e Estátua de Iracema.
A execução do projeto tem iniciativa da Solar Coca-Cola, fabricante do Sistema Coca-Cola no Brasil com atuação em 70% do território nacional (regiões Norte e Nordeste, Mato Grosso e parte de Tocantins e Goiás).
“É uma alegria imensa sermos o ponto de partida local dessa tradição de Natal não só para a nossa cidade, mas para todo o país. O Iguatemi Bosque é um grande incentivador de projetos que levam a magia e a emoção que só o Natal tem, e celebramos mais um ano como parceiros, recebendo a caravana da Coca-Cola em nosso empreendimento. Convidamos todos os nossos clientes a aproveitarem esse momento tão especial conosco”, destaca Elirdes Costa, gerente de marketing do Iguatemi Bosque.
“As caravanas de Natal da Coca-Cola são uma tradição natalina que o público ama, e que encanta milhares de brasileiros e brasileiras. Neste ano, os caminhões iluminados passarão por 40 cidades e 13 Estados, percorrendo mais de 10 mil km. Ficamos contagiados com a magia desse momento, e poder proporcionar essa alegria no coração das pessoas das mais diversas idades, nos deixa orgulhosos e realizados. Precisamos despertar o espírito natalino dentro de cada um de nós, e essa ação com certeza é um momento de confraternização e emoção”, afirma Natasha Castro, gerente de marketing e responsável pelas Caravanas Iluminadas da Solar Coca-Cola.
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