Idealizador do DFB Festival, Cláudio Silveira decola para o Rio de Janeiro e promove segunda edição do festival multicultural ID:Rio
Criado em 2021 por Helena Silveira e Cláudio Silveira, responsáveis pelo tradicional DFB Festival (CE), o ID:Rio tem como missão atuar diretamente em prol do impulsionamento da energia criativa do trade da moda do estado do Rio de Janeiro. Entre as novidades de sua segunda edição, a maior é a ampliação de sua programação, 100% gratuita, que antes era baseada em Niterói e agora chega à capital do Estado.
O festival ID:Rio 22/23 é apresentado pela Enel, com patrocínio do Governo do Estado do Rio de Janeiro e da Secretaria de Estado de Cultura e Economia Criativa, através da Lei Estadual de Incentivo à Cultura, sendo composto por atividades de estímulo direto ao empreendedorismo de toda a cadeia produtiva da moda fluminense.
A segunda edição do Festival distribuirá sua programação entre Niterói e Rio de Janeiro, reunindo jornada de conhecimento, exposição, podcasts, feira de design, moda autoral e gastronomia. Além de shows diários gratuitos no Espaço Cantareira, com grandes nomes da música do país, como Fernanda Abreu, Nando Reis, Melim, Fernando Rosa e outros, o Festival apresenta desfiles exclusivos, reunindo marcas de diferentes polos confeccionistas do Estado do Rio de Janeiro, que vão do beachwear ao fitness e jeans.
Há mais de 30 anos, o cearense Cláudio Silveira desenvolve projetos relacionados à indústria da moda e à economia criativa no Ceará e em estados como o Rio de Janeiro e a Bahia. Em 1985, fundou a marca S.27, tornando-se uma das primeiras referências de moda autoral no Ceará, com foco em um público mais cosmopolita e urbano. Para promover os lançamentos da marca, passou a produzir os próprios desfiles – prática que consolidou sua reputação à frente da realização de eventos e que culminou com a criação de uma empresa com essa expertise, a Equipe de Produção. Em 1999, idealizou e realizou a 1ª edição do Dragão Fashion Brasil, evento anual que se tornou o maior e mais relevante encontro da moda autoral da América Latina. Em 2011, criou a Associação Artesanias do Ceará, como ponto de convergência para as mais diversas correntes do artesanato, atuando como intermediário entre cooperativas de artesãos e o consumidor final e promovendo a manutenção dos conceitos da economia criativa.
O ID:Rio 22/23 conta com o apoio da Prefeitura de Niterói, do Shopping Plaza, Faculdade SENAI CETIQT e IED Rio, com realização da Equipe de Produção, responsável há 24 anos pelo DFB Festival, em Fortaleza/CE.
Fonte: Capuchino Press
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