Pelo sexto ano, Beats dá o play no carnaval e patrocina os Ensaios da Anitta e leva ação de consumo responsável para o Esquenta do Carnaval

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Neste final de semana, o Ensaio chega a Fortaleza (CE), com ativações do lançamento Green Mix ao longo do evento, além de bebedouros com distribuição gratuita de água, reforçando a mensagem de moderação e equilíbrio.

Beats, a marca de drinks prontos da Ambev presente nos esquentas e festas, repete em 2026 a parceria de sucesso com os “Ensaios da Anitta”, que percorrem 10 cidades brasileiras entre janeiro e fevereiro. O público estimado dos ensaios é de mais de 230 mil pessoas e a marca estará presente com ações que promovem o consumo responsável.

Beats Green Mix, o novo lançamento do Carnaval, será distribuído para experimentação e estará disponível no open bar e bares dos eventos. A marca também disponibiliza bebedouros Beats com água gratuita, reforçando o compromisso com hidratação e consumo responsável.

“À medida que o clima de Carnaval toma conta do país, Beats reforça seu papel como parte da celebração, combinando entretenimento, inovação e cuidado com o público. Nosso olhar está sempre voltado para a experiência do consumidor, com ativações e lançamentos que acompanham a evolução da festa. A ideia é que as pessoas aproveitem cada momento com equilíbrio, do começo ao fim”, afirma Mariana Porto, diretora de Marketing da marca.

“O consumo responsável é um pilar histórico da Ambev e ganha ainda mais força quando marcas como Beats se engajam ativamente nessa agenda. Pelo terceiro ano consecutivo nos Ensaios da Anitta, reforçamos que curtir a festa com equilíbrio é parte da experiência. Pequenas atitudes, como alternar bebidas alcoólicas com água, fazem diferença para que o público aproveite mais, com segurança e bem-estar”, comenta Rodrigo Moccia, diretor de Relações Institucionais da Ambev.

Os Ensaios da Anitta começam neste final de semana, com apresentações marcadas para Belém (PA), no dia 10 de janeiro, e Fortaleza (CE), no dia 11 de janeiro. Na sequência, o projeto passa por Recife (PE), Brasília (DF), Rio de Janeiro (RJ), Campinas (SP), Curitiba (PR), Ribeirão Preto (SP), Belo Horizonte (MG) e São Paulo (SP), ao longo dos meses de janeiro e fevereiro. O calendário completo dos Ensaios e as informações sobre ingressos estão disponíveis no site oficial.

Artigos relacionados:

  1. A espera acabou: Beats, marca de drinks prontos da Ambev, lança ‘Green Mix’ e consolida modelo de inovação ágil guiado por dados
  2. Beats celebra presença no São João com ações especiais para o público e lançamento exclusivo para festa
  3. Ambev leva Skol, Guaraná Antarctica, Zé Delivery e Beats ao Fortal com ativações que unem experiência, cultura e consumo consciente
  4. Tudo pronto para os ensaios da Anitta em Fortaleza

38 thoughts on “Pelo sexto ano, Beats dá o play no carnaval e patrocina os Ensaios da Anitta e leva ação de consumo responsável para o Esquenta do Carnaval”

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