O mercado da beleza segue como um dos principais motores do empreendedorismo no Brasil. No ano mais empreendedor da história do país, em que quase 5 milhões de novos pequenos negócios foram abertos, os salões e empresas ligadas ao segmento de beleza estiveram entre os tipos de empreendimentos com o maior volume de novos CNPJs registrados.
Um levantamento feito pelo Sebrae revela que, no total, foram cerca de 236 mil novas empresas do setor, entre microempreendedores individuais (MEI), microempresas (ME) e empresas de pequeno porte (EPP), se formalizaram em 2025. Isso representa uma média de 646 novos estabelecimentos por dia (ou 27 unidades por hora) e um crescimento superior a 18% em comparação ao ano anterior.
Diante desse cenário de crescimento do setor, o Instituto JCPM Fortaleza realizará, durante o período de férias, uma programação especial de cursos gratuitos na área de Beleza e Estética. A iniciativa tem como objetivo ampliar as oportunidades de qualificação profissional, incentivar o empreendedorismo e fortalecer a geração de renda nas comunidades atendidas pela instituição.
Ao todo, o Instituto abriu seis turmas, com 20 participantes cada, totalizando 120 vagas. As formações foram planejadas estrategicamente para atender a essa crescente demanda do mercado, que se consolida como um dos segmentos que mais oferece oportunidades para quem deseja iniciar um negócio próprio ou atuar como profissional autônomo.
Entre as opções disponíveis, os interessados podem optar pelo curso de Trancista, com duração de 15 horas, ou pelas formações em Maquiagem Profissional, Maquiagem Artística e Cuidados Faciais e Skincare, cada uma com 20 horas de carga horária. Para quem busca uma formação mais extensa, há o curso de Design de Sobrancelhas, com 40 horas, e a capacitação para Barbeiro, que possui a maior duração, totalizando 80 horas de aula.
Durante as aulas, os participantes terão acesso a conteúdo teóricos e práticos, desenvolvendo técnicas específicas de cada área, com foco na execução profissional dos serviços, utilização correta de materiais e equipamentos, atendimento ao cliente, biossegurança, tendências do mercado, qualidade no serviço prestado e boas práticas para atuação profissional. Além da capacitação técnica, os cursos também estimularão a visão empreendedora dos alunos, abordando aspectos essenciais para quem deseja fazer parte das estatísticas de novos empreendedores do país, como precificação, relacionamento com clientes, divulgação dos serviços e organização do trabalho.
Ao final de cada formação, os participantes receberão certificado correspondente à carga horária do curso concluído, que varia entre 15 e 80 horas, conforme a modalidade escolhida.
Segundo o Coordenador do Instituto JCPM em Fortaleza, Edgard Cruz, a iniciativa reforça o compromisso do Instituto JCPM com o desenvolvimento social e econômico das comunidades. “Nosso objetivo é oferecer oportunidades concretas para que jovens e adultos possam desenvolver novas competências, empreender e ampliar suas possibilidades de geração de renda. Os dados nacionais do Sebrae comprovam que a área da beleza é um dos segmentos que apresenta o maior potencial de empregabilidade e trabalho autônomo hoje, além de registrar, historicamente, uma das maiores demandas entre os cursos oferecidos pelo Instituto.”
A expectativa é que as formações contribuam não apenas para a qualificação profissional dos participantes, mas também para o fortalecimento da economia local, incentivando o surgimento de novos empreendedores e ampliando as oportunidades de inserção produtiva nas comunidades atendidas pelo Instituto JCPM em Fortaleza.
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