O comércio de moda no Ceará ganha um novo capítulo com a abertura oficial do Estação Fashion, que inicia sua operação no dia 19 de novembro de 2025. O empreendimento chega como um grande polo atacadista no Centro de Fortaleza, apostando em tecnologia, inteligência de mercado e um ambiente funcional voltado para impulsionar vendas e fortalecer o setor da moda no Nordeste.
Nesta segunda-feira, o Estação Fashion realizou evento voltado para convidados — incluindo lojistas, autoridades, investidores e imprensa — apresentando detalhes da primeira fase do projeto antes da abertura ao público. A cerimônia marcou o início da operação de forma escalonada, com foco em apresentar a proposta inovadora do espaço a pessoas estratégicas do mercado.
A primeira etapa reúne 500 unidades comerciais, distribuídas entre os setores Azul, Laranja, Vermelho e Praça de Alimentação. Essa fase contempla os primeiros lojistas que acreditaram no projeto e simboliza o pontapé inicial de um novo conceito de centro de compras no atacado.
Localizado em uma das áreas mais tradicionais do comércio popular de Fortaleza, entre as ruas General Sampaio, Castro e Silva e 24 de Maio, o Estação Fashion surge como um novo eixo para o atacado de moda. O empreendimento foi pensado para unir eficiência operacional, tecnologia aplicada e inteligência de dados, que integra o ambiente físico a soluções digitais capazes de ampliar a visibilidade das marcas e potencializar vendas em diferentes canais.
Durante o evento, a gerente de marketing do Estação Fashion, Daniela Branquinho, destacou o trabalho em equipe e agradeceu todos os envolvidos na construção do projeto.
“Quero agradecer aos facilitadores e viabilizadores desse empreendimento: Filomeno Júnior, Filomeno Neto, Adriana Neves, Janos Cruzés e todos os meus colegas de trabalho. A Estação Fashion é feita por pessoas extremamente comprometidas. O pessoal da obra, da engenharia, que trabalha dia e noite para entregar o negócio, e nossos departamentos administrativos, financeiros e de marketing. Foram meses intensos, e agradeço a todos vocês”, afirmou.
O Estação Fashion também representa um importante estímulo à economia local. Com investimento total estimado em R$ 75 milhões e financiamento do Banco do Nordeste, o empreendimento deve gerar mais de 12 mil empregos diretos e indiretos, fortalecendo a cadeia de moda, vestuário e confecção no Ceará.
As próximas etapas de expansão estão previstas para 2026, quando o shopping deve alcançar mais de 1.300 unidades comerciais, consolidando uma infraestrutura completa voltada ao segmento B2B e reforçando o papel de Fortaleza como referência nacional no atacado de moda.
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