Diretor de jornalismo da Band Ceará fala sobre papel fundamental da TV aberta durante as eleições
Com a chegada das eleições, a TV aberta reafirma seu papel crucial na cobertura eleitoral, oferecendo uma plataforma de informação acessível e confiável para milhões de brasileiros. Em uma conversa exclusiva com Herman Hesse, o diretor de jornalismo da emissora discutiu a importância dos debates e entrevistas eleitorais. Confira:
Como você avalia a importância da TV aberta na cobertura das eleições?
Hermann Hesse: A TV aberta tem um papel fundamental na cobertura das eleições. Além de informar, nossa missão é promover o diálogo democrático. Oferecemos aos cidadãos as ferramentas para fazer escolhas conscientes, o que é vital para a construção de um processo eleitoral transparente e justo. Com o nosso alcance massivo, conseguimos influenciar a opinião pública de maneira responsável, especialmente em regiões onde o acesso à internet ainda é limitado.
Os debates eleitorais são um dos momentos mais esperados pelo público. Qual é o impacto desses eventos no processo democrático?
Hesse: Os debates são extremamente relevantes, porque são uma rara oportunidade para que os candidatos se apresentem diretamente ao público, sem a intermediação de propagandas políticas ou discursos preparados. Durante o debate, os candidatos são expostos a questionamentos reais, tanto dos jornalistas quanto dos adversários. Isso permite que os eleitores avaliem não apenas as propostas, mas também a capacidade de resposta e a postura dos candidatos sob pressão.
Além de ter realizado o primeiro debate do primeiro turno, a Band Ceará também realiza entrevistas com os candidatos. Qual é a importância desse formato para o eleitor?
Hesse: As entrevistas eleitorais são essenciais para que os eleitores possam conhecer as plataformas dos candidatos em maior profundidade. Elas permitem que discutamos temas específicos com mais clareza e detalhes. Entrevistas bem conduzidas desafiam os candidatos a saírem do lugar-comum, explorando como pretendem concretizar suas promessas. Isso oferece ao público uma visão mais completa e detalhada dos projetos de governo. Na Band Ceará elas são conduzidas pelo nosso editor de política Rogério Gomes, e também por um outro jornalista convidado, para que possamos ter uma conversa plural e diversa.
Como a Band Ceará se prepara para garantir a imparcialidade e a pluralidade de vozes na cobertura eleitoral?
Hesse: Na Band Ceará, temos um compromisso histórico com a imparcialidade. Nossos debates e entrevistas são organizados com o mais alto rigor jornalístico, sempre buscando garantir que todas as vozes sejam ouvidas. O planejamento estratégico, o diálogo com as campanhas e a atenção às regras eleitorais são pilares fundamentais no nosso processo. Isso exige um compromisso inabalável com o interesse público, algo que está no DNA do jornalismo da Band.
Em um momento em que as fake news se espalham com facilidade, como a televisão aberta pode reforçar o compromisso com a verdade?
Hesse: A TV aberta tem a responsabilidade de ser um bastião da verdade. Em tempos de desinformação, nosso papel é ainda mais relevante. Ao promover debates e entrevistas eleitorais, proporcionamos ao público a chance de participar ativamente do processo democrático, com informações verificadas e claras. Precisamos continuar sendo uma fonte confiável e acessível de informação, reforçando sempre nosso compromisso com a transparência e a ética.
O que você acredita ser o legado da Band Ceará na cobertura eleitoral?
Hesse: A Band Ceará se orgulha de ser uma ponte entre os candidatos e a população. Mais do que apenas informar, nosso objetivo é engajar os eleitores e promover um processo democrático participativo. Com o nosso compromisso com o diálogo e a pluralidade de ideias, continuamos a construir uma sociedade mais justa e democrática. Isso é o que nos move.
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