A Sua Música, plataforma de streaming líder no Nordeste, concluiu 2024 consolidando sua posição de destaque no mercado musical brasileiro. Com investimentos estratégicos, parcerias de sucesso e um engajamento inédito com o público, a empresa alcançou resultados históricos e projeta um futuro ainda mais promissor.
Em junho, a plataforma ganhou destaque durante os festejos de São João, celebrando um sucesso grandioso com o aumento de 30% nas receitas em relação ao ano passado. Realizado durante 60 dias, o projeto envolveu transmissões ao vivo em 4K de Campina Grande e coberturas das festas de Caruaru e Petrolina feitas por creators locais, alcançando mais de 46 milhões de pessoas. Além disso, o grupo recebeu um investimento histórico promovido pela Warner Music Group, que reforça o objetivo de fomentar a música regional brasileira. “O anúncio do aporte veio para coroar e corroborar o excelente momento do Sua Música no mercado. A Warner enxergou todo o potencial da nossa estratégia e certamente iremos juntar forças para crescermos de forma mais acelerada no mercado nacional”, celebra Roni Maltz Bin, CEO do Sua Música.
Com mais de 50 marcas parceiras em projetos de mídia e branded content, o Sua Música registrou um crescimento de 40% em suas receitas de publicidade em comparação a 2023, ano que já havia sido considerado recorde para a companhia. O desempenho coloca a empresa no 5º ano consecutivo de aumento no faturamento, destacando sua capacidade de inovação e adaptação às tendências do mercado.
Para 2025, a plataforma já lançou o projeto “Verão 2025”, que conta com uma série de conteúdos exclusivos e parcerias para celebrar a estação mais esperada do ano. Com cotas abertas para marcas que desejam se associar às experiências autênticas do verão nordestino, a novidade promete conectar o público às músicas, festas e tendências que fazem do Nordeste o grande destino de verão no Brasil.
Os planos arrojados para este ano prometem consolidar mais um ciclo de conquistas e superação de recordes. “O Nordeste não é apenas um destino, mas o coração pulsante da música e da cultura do Brasil. O mercado publicitário está cada vez mais atento a essa energia única e à autenticidade que só essa região pode oferecer”, destaca Marcela d’Arrochella, Sócia e Diretora Comercial do Sua Música.
Entre os objetivos ambiciosos para o ano, estão o crescimento de 25% no faturamento, a inauguração de um novo Sua Música Space em São Paulo, o lançamento de novos projetos proprietários que conectam as marcas ao Nordeste e a realização de um grande evento que promete movimentar a indústria da música regional. “Essa ousadia e nosso DNA inovador são parte fundamental da nossa trajetória e essenciais para cumprir nossa missão de conectar e amplificar o universo da música regional”, conclui Marcela.
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