AJE Fortaleza lança campanha “Imposto Solidário” para incentivar doações empresariais a instituições de caridade

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A Associação de Jovens Empresários de Fortaleza (AJE Fortaleza) lançou oficialmente, nesta semana, a campanha “Imposto Solidário”, uma iniciativa inovadora que visa sensibilizar empresas enquadradas no regime de Lucro Real a utilizarem até 2% do seu lucro operacional para doações a instituições de caridade, por meio de mecanismos legais de renúncia fiscal.

 

A proposta tem como objetivo mostrar que é possível transformar parte dos tributos devidos em ações concretas de impacto social, de forma totalmente legal, segura e inteligente. Ao aderir à campanha, as empresas podem contribuir diretamente para o fortalecimento de organizações que atuam em prol de crianças, adolescentes e causas sociais relevantes, sem qualquer custo adicional.

 

Segundo a AJE Fortaleza, muitas empresas desconhecem esse recurso fiscal disponível. A campanha “Imposto Solidário” pretende não apenas informar, mas também conectar empresários a projetos sociais sérios e devidamente habilitados para receber esses recursos.

 

“Com o ‘Imposto Solidário’, queremos mostrar que responsabilidade social e gestão fiscal eficiente podem andar juntas. As empresas têm a oportunidade de decidir onde parte do seu imposto será aplicado, ajudando diretamente instituições que mudam realidades em nossa cidade”, destacou Thiago Guimarães, coordenador geral da AJE Fortaleza.

 

O gerente do programa, Thomaz Marques, reforça que o incentivo fiscal já é previsto na legislação e representa uma estratégia eficaz de investimento social:

 

“Nosso objetivo é informar que esse mecanismo existe e está ao alcance das empresas do Lucro Real. É uma alternativa legal que permite transformar parte do imposto devido em investimento social. Além de beneficiar instituições que realizam um trabalho essencial, a empresa fortalece sua imagem institucional, engaja seus colaboradores e reforça seu compromisso com a responsabilidade social. Essa é uma das estratégias mais inteligentes e humanas do planejamento tributário — e poucas empresas aproveitam. Se você quer sair na frente, fala comigo”, afirma Thomaz Marques.

 

A campanha conta com uma rede de apoio técnico para orientar as empresas interessadas em participar, oferecendo suporte jurídico e contábil para garantir segurança em todo o processo.

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308 thoughts on “AJE Fortaleza lança campanha “Imposto Solidário” para incentivar doações empresariais a instituições de caridade”

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