Iguatemi Bosque traz a marca GE Beauty, da influenciadora Camila Coutinho, com exclusividade no Ceará

Seguindo a tendência do varejo phygital e apostando em marcas nativas digitais, o Iguatemi Bosque traz a GE Beauty, marca de beleza da empresária e influenciadora Camila Coutinho, para fazer parte do seu mix de lojas exclusivas no Ceará.

A GE Beauty se tornou febre entre as mais de 3 milhões de seguidoras que acompanham a influenciadora nas redes sociais e se destaca por oferecer uma linha completa de cuidados para o cabelo, que combina alta tecnologia com ingredientes veganos e naturais.

A marca chega a Fortaleza nesta semana e, na próxima segunda (12), às 19h,  Camila Coutinho estará no Iguatemi Bosque no evento exclusivo para fãs, seguidores e clientes do empreendimento no  “Talk Fashion”. Com o tema “Como construir marcas autênticas: do digital ao offline”, a empresária destacará sobre a história da empresa para todos os presentes.

 

Também como parte da programação de inauguração, Camila receberá seus clientes no espaço GE Beauty na próxima terça-feira (13), no piso 1, próximo a Nespresso.

O novo espaço da GE Beauty, no Iguatemi Bosque, oferecerá uma experiência completa para os clientes, com um ambiente moderno e aconchegante, onde será possível encontrar todos os produtos da linha como: Shampoo Sem Sulfato, Máscara Condicionadora, Finalizador Leave-In, Booster Fortificante, Booster Hidratante, Booster de Definição, Booster Antioxidante, Shampoo a Seco e entre outros.

A empresária e influenciadora também comenta sobre a chegada e o objetivo da marca. “A GE Beauty tem a missão de redefinir a percepção de beleza, celebrando a autenticidade e a individualidade de cada pessoa. Queremos que cada banho se torne um momento especial de cuidado pessoal, permitindo que cada um se reconecte com sua beleza interior e exterior”, afirma Camila Coutinho, CEO e fundadora da marca.

 

Todo o projeto do quiosque da marca GE Beauty foi concebido pela Kube Arquitetura e com um cuidado especial para atender às intenções do cliente e criar uma experiência única e envolvente. A estrutura foi pensada para refletir uma relação de amizade e proximidade entre cliente e vendedor, o design utiliza pedra e texturas naturais para evocar a sensação de frescor e tranquilidade associados ao banho. A combinação desses elementos não apenas enriquece a estética do espaço, mas também proporciona uma atmosfera acolhedora e fluida, convidando os visitantes a se sentirem em casa e a explorar os produtos da marca com conforto e confiança.

Sobre a GE Beauty

 

Lançada em 2019, a GE Beauty rapidamente se destacou no mercado de beleza por suas fórmulas inovadoras e compromisso com a sustentabilidade. Os produtos são desenvolvidos para atender às necessidades individuais de cada tipo de cabelo, promovendo uma rotina de cuidados capilares personalizada. A marca também prioriza práticas sustentáveis, utilizando ingredientes naturais e embalagens recicláveis, além de não realizar testes em animais.

Sobre o Iguatemi Bosque

 

O Shopping Iguatemi Bosque tem 42 anos de existência. Empresa do grupo JCC – Jereissati Centros Comerciais, que também controla shopping centers em Belém (PA) e Campo Grande (MS), o Iguatemi Bosque traz números bastante positivos. São mais de 450 lojas e quiosques que reúnem o mais completo mix de compras, lazer, gastronomia e serviços de Fortaleza em mais de 90 mil metros quadrados. Distribuídos por corredores amplos e projetados para o melhor aproveitamento da iluminação natural, fazer um passeio pelo Iguatemi é experimentar conforto, comodidade e aproveitar o que a vida tem de melhor. Saiba mais em www.iguatemifortaleza.com.br.

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