O Instituto Qair, veículo centralizador das ações socioambientais da Qair Brasil, marcará presença na 25ª edição do Dragão Fashion Brasil Festival (DFB), que ocorrerá de 24 a 27 de julho no Centro de Eventos do Ceará, em Fortaleza. Este ano, o evento celebra 25 anos com uma programação totalmente gratuita e inclusiva, alinhando-se com tendências contemporâneas da moda e reforçando o compromisso com a agenda ESG.
O DFB deste ano promete se destacar como um evento que desafia a indústria da moda a repensar suas práticas e a participação do Instituto Qair, em parceria com a Transforme Serviços Verdes, reforça essa missão ao promover iniciativas que visam reduzir o impacto ambiental; uma indústria que descartou mais de 92 milhões de toneladas de resíduos têxteis nos últimos anos. A colaboração visa trazer uma abordagem mais sustentável ao evento, aliada ao propósito do Instituto Qair de promover ações de conscientização da preservação do planeta.
Desfile de Abertura com Olê Rendeiras
Na abertura do evento, no dia 24 de julho, o Olê Rendeiras destaca a sustentabilidade em cada fio. O Olê rendeiras é um projeto que nasceu de uma parceria entre a produtora de energia renovável Qair Brasil, o seu Instituto Qair e a marca de moda Catarina Mina, e celebra a tradição centenária da renda de bilro, criada pelas mãos de artesãs cearenses. Essas mulheres preservam uma herança cultural valiosa, criando peças que carregam um compromisso com a sustentabilidade, tradição e impacto social. Desde sua criação em 2020, o projeto Olê Rendeiras capacita e empodera dezenas de artesãs do município do Trairi, levando sua arte do litoral cearense a mercados nacionais e internacionais. As peças do projeto Olê Rendeiras serão integradas ao desfile 100% CE.
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