Fortaleza recebeu, nesta terça-feira, uma novidade que promete impactar diretamente o setor de delivery e aquecer a economia local. A chegada da 99Food à capital cearense foi apresentada durante coletiva de imprensa realizada no Hotel Gran Marquise, reunindo jornalistas, convidados e representantes do setor para conhecer de perto os planos da plataforma na cidade.
Durante o encontro, Bruno Rossini – diretor sênior de comunicação da 99 detalhou os investimentos e o modelo de operação que será implementado, reforçando a proposta de tornar o delivery mais acessível, competitivo e vantajoso para todos os envolvidos. A chegada da nova plataforma não apenas amplia a concorrência no setor, como também impulsiona o mercado local, gera novas oportunidades de renda e fortalece o ecossistema digital da cidade.
De acordo com Bruno Rossini, a empresa já possui 13 anos de atuação no Brasil, está presente em mais de 3.300 cidades e soma mais de 1 bilhão de viagens realizadas. “A 99 vem revolucionando o mercado ao integrar mobilidade, entrega de produtos e comida em uma única plataforma”, destacou.
A operação da 99Food já conta com cerca de 4.500 estabelecimentos cadastrados e 10 mil entregadores, números que devem crescer com a expansão em Fortaleza. A empresa aposta em diferenciais como preço justo de entrega, agilidade, com previsão média de 25 a 30 minutos, e incentivos diretos aos parceiros. Entre eles, está o bônus de R$ 250 a cada 20 corridas realizadas, sendo cinco delas pela 99Food, estratégia que busca estimular a adesão de entregadores e ampliar a oferta do serviço.
Outro ponto relevante é o impacto dos cupons promocionais, que têm atraído novos consumidores e incentivado o primeiro pedido via aplicativo, ampliando o alcance do serviço e democratizando o acesso ao delivery. A proposta da plataforma também mira a rentabilidade dos restaurantes, oferecendo condições mais atrativas e estratégias que favorecem o crescimento dos negócios dentro do ambiente digital.
Mais do que uma nova opção de aplicativo, a chegada da 99Food representa um movimento estratégico que fortalece a economia de Fortaleza. O aumento da concorrência tende a melhorar preços e serviços, beneficiando diretamente a população, que passa a contar com mais opções, maior acessibilidade e melhores condições de consumo.
Segundo Rossini, o impacto inicial já é positivo. “Em Fortaleza, tivemos o melhor lançamento do Brasil, com uma aceitação muito boa na cidade”, afirmou.
Com a novidade, Fortaleza se consolida como um dos mercados mais promissores para o setor de delivery no país, conectando inovação, geração de renda e desenvolvimento econômico, com ganhos que se refletem diretamente no dia a dia da população.
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